Two district councils believe they can masterplan protecting nature and retaining their reputation as popular weekend and vacation destinations.
Cotswolds Tourism has used funding from the UK Shared Prosperity Fund, delivered via Cotswold District Council and West Oxfordshire District Council, in a bid to support local businesses while protecting the region’s Area of Outstanding Natural Beauty [AONB].
Dubbed Sustainability Champions, the project highlights 20 ‘inspirational businesses’ which are taking positive steps for the environment and sustainability. Large attractions, glamping sites, and independent retailers are all included on the list.
Examples range from Campden Yurts, which is working to reduce its carbon footprint, to The Cotswold Range, where idle land has been used for re-wilding. Heath Farm Holiday Cottages is also featured — the site of extensive tree-planting and wildlife habitat creation.
‘The Cotswolds are world-renowned for their natural beauty — and preserving that legacy means protecting the unique habitats that define the region,’ said Cllr Paul Hodgkinson, portfolio holder for health, culture and visitor experience at Cotswold District Council. ‘Sustainable tourism initiatives like these are key to this effort, helping to balance visitor enjoyment with long-term environmental stewardship.’
A new Eco Friendly Cotswolds section of the Cotswolds Tourism website has now been launched. The web space signposts visitors to environmentally responsible accommodation, and sustainable places to eat, drink, shop and explore. This is supported by the Car-Free Cotswolds initiative, with 20 businesses already signed up to the Good Journey network, promoting people to visit via public transport, bike or on foot. ‘Car free adventure’ itineraries have also been created for popular destinations throughout the region.
‘Like many amazing tourist destinations, the Cotswolds tend to get overrun with cars, especially during peak season. But with fast hourly trains from London and Oxford, and connecting buses to popular Cotswold villages, it’s really easy to visit the area car-free,’ said Nat Taplin, Good Journey Founder.
‘We’re delighted to be working with local tourism businesses to encourage visitors to leave their cars at home, relax on a train and enjoy the ride,’ he continued. ‘Why not hire a bike or head out for a walk while you’re here? Escape the crowds, discover hidden gems and help to keep the Cotswolds a special place to visit.’
Image: Uniq Trek / Unsplash
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